“It’s not creative unless it sells,” is the old advertising adage.
Every great ideas require the investment of other people’s time, resources, and commitment. you may have the an idea that could revolutionize an industry, but if you can’t get others to have buy in, you won’t get the recognition you deserve.
Ask yourself:
“Why would anyone invest their life into the idea?
“How could I sell the idea to the most sceptic of prospects?”
One of the greatest selling concepts is to emphasize something other than the actual product, like “the product of the product.” What the outcome may be, to the individual and to the collective.
By selling the “product of the product,” you put the idea in a context that people can connect with. Charles Revson story, one of the founders of Revlon, is a great example of this concept in action.
When asked what his products where, he stated:
“On the factory floors, our product is cosmetics, but in the department stores, our product is hope.”
Don’t be shy! If your idea is as good as you think it is, be confident of it’s benefits. Go ahead: “make the sale.”
